Leandro Herrero's book Viral Change is now published

Viral Change
By Leandro Herrero
(meetingminds, Dec 06)

Most conventional 'change management' programmes fail and most more or less assume that the rational appeal to change (along with lots of communication and training) will be enough for people to change their ways. However, this assumption is wrong. People often continue to do things like before, and they see the slow, painful and ultimately unsuccessful progress of these mammoth programmes' as just another passing trend.

Viral change - the behavioural approach to change management developed by Leandro Herrero - provides a completely different framework for change, which works faster, is far more effective, potentially more inclusive and definitely long lasting. It strongly resembles the transmission of an infection (in this case, the virus of 'successful change') and eliminates the need for massive, intrusive (and often costly!) change management initiatives. Viral Change is simply the most modern and efficient way to create change in the modern organisation.

You can read more or order your copy here. You can also listen to Leandro Herrero talk about Viral Change in an on-demand audio-visual presentation.

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