Safety is at the core of many industries. Significant budgets are allocated to safety training in major corporations in the oil and gas industry, mining, transport etc. One death is too many. Accidents can be avoided. The cost of time lost due to incidents considerable. Safety training is needed, but it does not necessarily create a culture of safety. Cultures are created by behaviours becoming the norm. A culture of safety is not one of well trained (on safety) people but one where safety behaviours are the norm. These two things are not the same.