Viral Change (TM) : The 5 Disciplines

The Five Disciplines of Viral Change™ are also the competences of the modern organization, the way to understand the dynamics of the firm today where agility, true employee engagement and bottom-up leadership shape everyday life. The Five Disciplines are connected but each of them deserve focus (understanding, training, enabling, becoming excellent at..) in their own right. (1) Behavioural Change management: the new organizational focus is behaviours, not process and systems; these are the baseline, a pass, a given. (2) Scalable influence: how to maximize influence and trust within the firm; hierarchical influence is a given (overestimated), peer-to-peer influence is the true engine. (3) Social network: formal structures are a given, the default; most of the neat stuff happen in informal social networks, ignore them at your peril; (4) Stories: storytelling is not new although still largely ignored by many business organizations; mastering the art of using the right stories to accelerate a new corporate narrative. (5) Distributed leadership: top-down leadership a given; the real engine of leadership is distributed around the organization in the form of highly influent people, which influence does not depend on the job description or title. The art of combining the Five Disciplines ( described in Homo Imitans) is at the core of Viral Change™: the way to create fast, sustainable large scale change in organisations.