Viral ChangeTM is a proven methodology that works really well in real life situations. Viral Change utilizes the power of internal networks (of connection and influence) and focuses on the spread of new non-negotiable behaviours. This spread is similar to ‘an infection of ideas’ or a fashion or a fad, with the difference that here it is engineered and controlled.
Business Digest interviewed two industry leaders – Philip Watts of Pfizer and Pierre Morgon at Schering-Plough – about their successful experiences with Viral Change in their organizations.
You can read these interviews here: