Viral ChangeTM is a proven methodology that works really well in real life situations. Viral Change utilizes the power of internal networks (of connection and influence) and focuses on the spread of new non-negotiable behaviours. This spread is similar to ‘an infection of ideas’ or a fashion or a fad, with the difference that here it is engineered and controlled.

Business Digest interviewed two industry leaders – Philip Watts of Pfizer and Pierre Morgon at Schering-Plough – about their successful experiences with Viral Change in their organizations.

You can read these interviews here:
English version
French version

The methodology behind Viral Change was developed by Leandro Herrero, who has personally led multiple organizational and cultural changes by applying the Viral Change-way. It also represents how The Chalfont Project practices management of change with their clients.

You can also listen to Leandro Herrero talk about his book Viral Change: the alternative to slow, painful and unsuccessful management of change in organizations in an on-demand audio-visual presentation.

Viral Change is a new methodology to implement change in organizations. It utilizes the power of internal networks (of connection and influence) and focuses on the spread of new non-negotiable behaviours. This spread is similar to ‘an infection of ideas’ or a fashion or a fad, with the difference that here it is engineered and controlled.

The Viral Change model is explained in the book Viral Change: the alternative to slow, painful and unsuccessful management of change in organizations.

You can buy the book on Amazon UK or Amazon US,  or through meetingminds.

You can also listen to Leandro Herrero talk about Viral Change in an on-demand audio-visual presentation.

Traditional change management programmes rely on the concept of ‘communication to all and involvement of all people’, usually through presentations, training and other linear mechanisms to convince people they need to change from ‘A’ to ‘B’. But very often, many people are not convinced and continue to stick with ‘A’, and the change management process fails.

Viral Change uses a small set of non-negotiable behaviours which is spread by a small number of people through the internal social networks of influence. Viral Change has shown that this ‘infection’ has the power to create sustainable change faster and longer lasting.