In The press

25 years of cultural change and transformation
Engage for Success radio podcast, september 2025

Over the years, culture has been carved up and served to organisations – usually via tech and/or training firms – via a platter of ‘labels’ (from DEI, ESG and Wellbeing, to Employee Engagement and Experience). These labels only serve to place a border on a ‘part’ of culture, effectively creating an entity; something segregated from the whole so effectively that interdependencies and underpinnings become lost. 

In this interview, Dr Leandro Herrero – psychiatrist, author and organisational architect, says it’s time to stop the labels and start focusing on the whole – the real oil in the engine: namely people and their behaviour. This year represents 25 years since Dr Herrero pioneered Viral Change™️. In doing so, he bridged behavioural science with hands-on strategies to create lasting, real-world impact for organisations. He’s seen lots of ‘fads’ come and go over those 25 years, but he’s also overseen real change for organisations worldwide.