SERVICES

Large Scale Behavioural Change

There is no change unless there is behavioural change. Large scale behavioural change is Viral ChangeTM. This is the new generation management of change in organizations and society

ViralChange in Organizations

We orchestrate large scale behavioural and cultural change in organizations. This is done as grassroots movement. It provides a solution for many organizational needs where changing behaviours and make them sustainable is the key

Imagine peer-to-peer change with high impact

Imagine an organization in which small groups of highly trusted and influent employees, not management, are driving change by engaging their peers in conversations and actions. Imagine that, for example, as a result, it takes now 3 people and 3 days to make good decisions which took before 30 people and 30 days. Imagine that this is not a one off phenomenon but it has become the norm. That it will happen dozens or perhaps hundred times today. Also, those conversations and interaction between those peers take place very informally, not in teams, workshops or committees.

Imagine as well that as a result of a similar group starting the practice, today is common and routine for most of the employees to ask themselves the question, whether to themselves or when in groups: ‘ could we do this better, faster and perhaps cheaper’? Imagine that this has become as normal as having an agenda for a team meeting. And that this is multiplied 100 times today in different parts of the organization. Imagine other new habits such as asking the question ‘who needs to know about this?’ (and share information consequently even across natural boundaries) or ‘is this the best we can do’. Imagine one hundred or one thousand people behaving in this way, not just today but pretty much as a norm. And al these did not happen because hundreds of woekshops and ccascade-down information and indoctrination.

Leaders support grassroots

Now imagine two more things; that there are stories floating round the organization about small or not so small successes, as a result of these new habits, that is, people talk about them; and that the hierarchy of mangers and leaders have remained largely invisible for these, but have been coached to support those small groups from the background.

We are describing change which is grassroots driven, at a large scale, sustainable, with a strong focus on new behaviours and with a form of leadership which is largely distributed across the organization. We are describing Viral ChangeTM. We orchestrate this for your organization. This is the next generation management of change.

Your aims of Viral ChangeTM may be of different nature: to get close to the customer and be very responsive, cross collaboration across the board, a rapid integration on a merge or restructuring, implementation of new ways of doing things following an employee engagement initiative, creation of a particular culture, a broad transformation to be able to do more with less, faster and better, embed safety behaviours, not just train on safety, increase the use of new technologies which depend on people adopting new behaviours etc. These are just examples. Viral Change” provides solutions for any situation which depends on stabilising new behaviours or new ways of doing and which requires the changes to be sustainable and at large scale. The formula is behaviours x peer to peer influence x informal networks, plus stories and backstage leadership. It is intuitive but there are proven ways to make it work. Don’t try on your own! We are the pioneers of this approach and its practical orchestration and implementation, and as such it has been recognised by our trademarks. We will orchestrate for you large scale behavioural change with you as leader on the (back) seat.

Viral Change provides solutions to business problems

Viral ChangeTM provides solutions for any situation which depends on establishing new behaviours or new ways of doing and which requires the changes to be sustainable and at large scale. The formula is behaviours x peer to peer influence x informal networks, plus stories and backstage leadership. And there are proven ways to make it work. Don’t try on your own! We are the pioneers of this approach and its practical orchestration and implementation, and as such it has been recognised by our trademarks. We will orchestrate for you large scale behavioural change with you as leader on the (back) seat.

The success of the Viral ChangeTM approach has led to the creation of specific companies solely dedicated to working with clients on this large scale change.

ViralChange in Societal Change

Large scale behavioural change is at the core of the solution for many societal problems, from public health to community challenges and the world of sustainability.

Micro and macro social change follow the same rules

In the book Homo Imitans, Leandro Herrero makes a persisting point: there are no fundamental differences between the mechanism that create (or block) a grass roots driven large scale behavioural change inside the organization and those which create (or block) behavioural changes in the wider society. In both territories what has been created is a form or social movement, whether it is labelled or not in this way.

The success formula is the same: strong focus on behaviours (versus a more vague and ‘unmanageable’ ‘change of attitudes’ of ‘change of mindset’); peer to peer influence ( versus top down hierarchical dictation); informal networks of relationships and influence (versus formal team and committees structures); stories that flow around and create a new narrative of success (versus top down bombardment of information) and a particular form of leadership which may seem largely invisible (versus traditional command and control) but which is working from the background.

When the focus is large scale change in societal terms.

Health awareness programmes, health-related behavioural change, tackling street violence, community cohesion projects, social interventions on dysfunctional groups such as families, interventions to holt spread of antisocial behaviour, large scale behavioural change needed in sustainable and green goals, these are all examples where we need to move from top-down indoctrination and hierarchical cascade down of information to a grass-roots, peer to peer driven social copying and imitation. As Leandro Herrero says in Homo Imitans, ‘the best way to tackle a behavioural epidemic is not to fight it but to orchestrate a counter-epidemic’.

The Five Disciplines of Change

There is no change unless there is behavioural change. The laws governing behavioural change are very specific. Here is some skill building possibilities

The Five Disciplines behind Viral ChangeTM are the competences of the modern organization. They provide a way to understand the dynamics of the firm today where agility, true employee engagement and bottom-up leadership shape everyday life. These are offered in a traditional training programme which can be delivered as a overall package or individually. These Five Disciplines are introduced in the book Homo Imitans (Leandro Herrero, Meetingminds, 2011) and are as follows :

  1. Behavioural-based management: The new organizational focus is behaviours, not simply process and systems; these are the baseline, a given. How to learn the essentials of behavioural change as applied to your organization.
  2. Mobilizing scalable influence: How to maximize influence and trust within the firm; hierarchical influence is a given. However, peer-to-peer influence is the true engine. How to learn to map influence and make use of it in your organization
  3. Nurturing informal social networks: Formal structures are a given, the default. However, most of the neat stuff happens in informal social networks, ignore them at your peril. How to understand internal social networks and to use them in your organization.
  4. Accelerating a new narrative (stories): Storytelling is not new, although still largely ignored by many business organizations; mastering the art of using the right stories to accelerate a new corporate narrative. How to learn the essentials of storytelling and promote their value within your organization
  5. Fostering distributed leadership: Top-down leadership is a given; the real engine of leadership is distributed around the organization in the form of highly influent people, whose influence does not depend on the job description or title. How to enhance, uncover and master distributed leadership in your organization.

The Five Disciplines are connected but each of them deserves focus (understanding, training, enabling, becoming excellent at…) in their own right.